Toyotas brand is now exposed throughout the garage after the automaker signed a three-year extension to its existing sponsorship.The woman had flown back home to South Florida after a business trip and planned to meet her husband before the show at the suburban Fort Lauderdale arena.This information about the Employee Discount benefit at H E B is the result of research by Glassdoor editorial staff, and was not provided directly by a representative of H E B.All H-E-B Partner Discount Program members are eligible for unbeatable deals.
One problem: She was running late and thought she might miss her husband by having to park and walk a long distance from the arena. Heb Partner Perks Card Activation Free Parking SpotsA parking attendant informed her to go to the front of the building and fill one of 250 free parking spots reserved for Lexus vehicles. She appreciated the convenience of meeting her husband in time for the show and avoiding a 20-minute walk to the arena, Yormark said. At a venue with 7,200 parking spaces, thats a quality perk for Lexus owners. The Lexus parking lot at BankAtlantic Center The Panthers were among the first big league teams to develop a branded parking lot with the luxury automaker, doing so in early 2004. Since then, Turner Field in Atlanta, Target Center in Minneapolis, Wells Fargo Center in Philadelphia and Rangers Ballpark in Arlington, Texas, have done similar deals with Lexus. In most cases, branded lots and garages are part of much larger deals tied to naming rights for the venues and their premium spaces. Those larger deals can range from seven figures annually in Orlando to about 700,000 per year in Memphis. At Cowboys Stadium, longtime Dallas Cowboys partner Ford has its logo printed on parking lot banners and parking passes. The same is true for five other stadium partners, American Airlines, ATT, Bank of America, Dr Pepper and Pepsi. Miller Lite, another team partner, does not have exposure at Cowboys Stadiums lots because the team did not believe it was appropriate to have the beer companys sponsorship extend to that piece of inventory, said Greg McElroy, the Cowboys senior vice president of sales and marketing. The amenities tied to branded lots and garages depend on the markets. In Philadelphia, Lexus owners pay the prevailing rate for parking but get closer to the building, where arena operator Global Spectrum holds 50 to 60 total spaces for those vehicles, said John Page, Global Spectrums chief operating officer. In South Florida, parking fees for Panthers games are bundled into the ticket price for all hockey fans, including the Lexus owners. Heb Partner Perks Card Activation Drivers Park ForConcertgoers pay cash at BankAtlantic Center, 15 to 25 depending on the act, but Lexus drivers park for free without having to reach for their wallets. The key element for us is the VIP parking area for Lexus vehicles, said Yormark, president and CEO of Sunrise Sports and Entertainment. In 2003, the year Toyota Center opened for the Houston Rockets, the carmakers naming-rights deal extended to the Toyota Tundra Garage, a 2,500-space, seven-story structure attached to the arena with a private skybridge entry for premium seat patrons. Earlier this year, Toyota took over the rights to brand the parking garage at FedEx Forum in Memphis, where it has been a founding partner since the NBA arena opened in 2004. Ford had stepped away from that deal, although it maintains the parking lot branding at Cowboys Stadium and Prudential Centers VIP parking deck in Newark, N.J. In Memphis, Toyota had its eyes on the Grizzlies garage for the past six years after the auto manufacturer became the clubs second primary sponsor behind FedEx, the shipping firm that holds the arenas naming rights. Ford and Toyota were our partners when the building opened and both wanted it, said Chad Bolen, the Grizzlies vice president of corporate sales and service. ![]()
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